I found an intersting article relating Innovation and New Product Development that I'm going to review to meet the requirements for my 2nd post rearding a theory testing article.
Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm. Full Text Available By: de Brentani, Ulrike; Kleinschmidt, Elko J.; Salomo, Sören. Journal of Product Innovation Management. Mar2010, Vol. 27 Issue 2, p143-160. 18p. 1 Diagram, 3 Charts. DOI: 10.1111/j.1540-5885.2010.00707.x.
I found an intersting article relating Innovation and New Product Development that I'm going to review to meet the requirements for my 2nd post rearding a theory testing article.
ReplyDeleteSuccess in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm. Full Text Available By: de Brentani, Ulrike; Kleinschmidt, Elko J.; Salomo, Sören. Journal of Product Innovation Management. Mar2010, Vol. 27 Issue 2, p143-160. 18p. 1 Diagram, 3 Charts. DOI: 10.1111/j.1540-5885.2010.00707.x.